TRACS | Social Media Marketing Course in Lahore

TRACS | Social Media Marketing Course in Lahore

What is Social Media Marketing?

Social Media Marketing (SMM) utilizes social media and social networks for marketing products and services, enhancing engagement with existing customers and reaching new ones.

Social Media Marketing is very powerful as it capitalizes on the massive capacity of social media in three areas of marketing viz., interaction, customer data and connection. It also has transformed the way businesses influence behaviour of consumers.

At the beginning of 2022 more than 4.6 billion people – around 58% of the total global population – across the world use social media. SMM as a result has gained immense prominence and popularity and social media marketers are in great demand by businesses of all types. 

Through effective SMM, businesses can reap an array of benefits including greater traffic on their website, generating leads and converting them, increasing brand awareness and building stronger relationships.

TRACS Social Media Marketing Course

The TRACS Social Media Marketing Course in Lahore gives hands-on training on social media presence development and campaign management. In this social media marketing course in Lahore, you will get an understanding of social media management trends via the use of social media networks and market research to evaluate customers. Social media strategist, social media manager, and social media sales representative will be some of the professional pathways for you. You will develop confidence in understanding and using social media channels for business.

Our Social Media Marketing course will also teach you how to conduct effective advertising campaigns. This social media marketing course will educate you how to collect data and develop your marketing plan in order to fulfil business objectives. After completing this social media marketing course, you will be able to effectively design and optimize your digital marketing campaigns.

Through social media, businesses of all sizes can reach prospective customers in a convincing way. SMM is a type of digital marketing that utilizes popular social media networks such as Instagram, LinkedIn, Facebook, Twitter, YouTube, etc. to assist businesses achieve their marketing objectives and build strong brands.

SMM is not just posting, on social media, at will. A productive use of social media requires a well thought out strategy which must take into account maintenance and optimization of business profiles, posting appropriate material for building brand image and attracting customers, responding to queries and comments, monitoring reputation of the business and engaging with followers and influencers.

We warmly invite you to visit our office or book an appointment for one-on-one meeting with our experts to get a better idea of our Social Media Marketing course in Lahore and how you can advance your careers as an Social Media Marketing expert.

Course Duration

Duration: Eight Weeks (3 Days / Week)

Timing: 07:00 pm to 09:00 pm

Course Fee: Rs. 25,000 

For details of the entire program please download the E-Brochure.

social media marketing course in Lahore

Our Students' Certifications

Recognizing the excellence of our students as they proudly display their hard-earned certifications.

SEO Expert In Lahore Pakistan

The TRACS SMM Training Faculty

Mr. Sonan Nadeem

Mr. Sonan Nadeem is a Social Media Marketing expert who has worked in diverse lines of businesses for different products and services across the globe. He has done extensive work in various fields of digital marketing and has trained hundreds of students in this area. With over 8 years of professional experience in his domain, he is currently running his own marketing agency and successfully handling his digital marketing communications consultancy services.

Course Description

Course Details:

This social media marketing course in Lahore gives you comprehensive knowledge and training to build a robust social media approach. First, no modern marketing plan is complete without a solid marketing policy. These social platforms raise brand awareness, connect with customers, and drive traffic to landing pages. These sites include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, etc., and building an actual social media scheme will increase your incoming marketing efforts to make a real social media strategy. This social media marketing course in Lahore sets the foundation of social marketing.

What is Social Media?

It is a term used to define websites and applications that simplify users’ making and sharing of content. It can be text, photos, videos, etc. It is open to all users, whether they are members of a private community or a public community.

What is Social Media Marketing?

It is an exercise to use social media to find and connect with your audience. To prosper in social media marketing, brands must create consistent content to track the engagement of their viewers so that they can improve this data continuously.

Key features of this Social Media Marketing course in Lahore:

Social media is the most powerful tool to target specific markets. Through this best social media marketing course in Lahore, students will get some key features that will help them to work on those after the social media marketing course completion. It includes;

  • Creating an audience identity
  • Aim-setting and purposes
  • Planning
  • Resourcing/team structure
  • Exploration
  • Choosing your platform
  • Producing content
  • Incorporating it with the rest of your digital policy
  • Following analytics

These course features help the students to get deep knowledge about social media marketing and apply those strategies fruitfully when they do practical work.

Importance of this course:

Social media is a speedily emerging career area focused on the massive development of social media as an industry. It is a boundless career with positive potential, lots of inspiration, and the likelihood of being endorsed. This social media marketing course in Lahore will help you persuade everyone to increase their business income. Students will learn about the ins and outs of planning and reporting in explicit terms for social media. Social media marketing is not all about brand awareness; it is essential to assimilate social marketing into your digital marketing approach to get the maximum out of it. The essence of social marketing is to talk to a specific audience with your social posts. Through this best social media marketing course in Lahore, students will learn how to make their brand appreciated in the market.

Benefits of this social media marketing course:

This online social media marketing course in Lahore will teach the students some benefits through which they can apply those strategies fruitfully. It includes;

  • Increase trustworthiness

Building trust in the audience is the first key to keeping them for an extended period. But unfortunately, through social platforms, there is a scams, and the fraud element is also there. So brands must develop strong recognition in the market so people can trust them.

  • Customer satisfaction

To improve customer satisfaction, the brand must be obtainable to them when facing an issue. The faster the response, the more customers become pleased, and their trust will also increase, which gives final benefits to the business.

  • Online Community

On behalf of your brand, delightfully and positively is a big part of what has taken over the world. Brands that understand the value of the online community and individuals who strive to tell authentic stories by prominently their core values.

  • Increase revenue with social media

Social shopping raises the perceptibility of brand inventory. The rightness of social shopping has made it one of the fastest-growing commerce trends in years. Social media platforms quickly realize that efficient customer journeys are the way forward.

Social media marketing has many benefits for companies, but it is a constant process that needs to be part of your overall marketing strategy. Through this social media marketing training course in Lahore, students will learn every perspective that helps them grow their own and their client’s businesses.


TRACS is one of the best IT institutes in Pakistan. They provide training that is best for students’ learning and suitable for their future careers. This social media marketing course in Lahore is based on the latest marketing strategies in which students will learn about which social platforms help the business more efficiently and how it works. We provide training through our highly professional and experienced instructors. This course not only provides learning about the course curriculum but also shows them a path to a career that helps them grow and advance. So join this social media marketing course in Lahore to progress your learning in social marketing.

We provide:

  • Unique methods of learning
  • Project analysis
  • Certification as an Award


Our social media marketing course in Lahore is designed to teach individuals about the use of social media platforms for marketing purposes. The course covers topics such as creating a social media strategy, managing a brand’s online reputation, using social media advertising, measuring social media success, and staying up-to-date with the latest trends and best practices in social media marketing.

Common modules in a social media marketing course include:

  • Introduction to social media marketing
  • Creating a social media strategy
  • Marketing on popular platforms (such as Facebook, Twitter, Instagram, YouTube, etc.)
  • Social media advertising
  • Measuring and analyzing social media success
  • Reputation management
  • Staying up-to-date with the latest trends and best practices

There is no specific educational requirement to enroll in a SMM course. However, having a background in marketing, business, or a related field can be helpful in understanding the concepts covered in the course. Additionally, having basic computer skills and familiarity with social media platforms is recommended, as the course will cover the use of these platforms for marketing purposes.

You can learn our Social Media Marketing course in Lahore within 2 months.

Candidates who have completed the entire SMM course will get a certificate of successful completion of the course.

  • Social Media Manager
  • Digital Marketing Manager
  • Content Creator
  • Influencer Marketing Manager
  • Paid Social Media Advertising Specialist
  • Community Manager
  • Marketing Analytics Manager
  • Social Media Strategist
  • Social Media Coordinator